The Pioneers

Appelbaum holds a Bachelor of Fine Art from the School of the Art Institute of Chicago, a Master of Architecture from Cornell University, and a Master of Fine Art from the University of Chicago. He has worked with Harper’s Bazaar, Serpentine Gallery, ASICS, Marian Goodman Gallery, Elle, Tony Cragg, The Broad Museum, FGP Atelier, Museum of the African Diaspora, Heidi Klum, The Scottsdale Museum of Contemporary Art, InStyle, Critical Inquiry, the Kunstmuseum Bern, Grazia, Snoop Dogg, Adam McKay’s Yellow Dot Studios, MAK Center for Art and Architecture,The Jewish Federation, Zión Moreno, Petzel Gallery, Kohn Pedersen Fox Associates, Nato Thompson’s The Alternative Art School and Dreaming in Public, Perry Ellis, The Visionaries Agency, Atlanta Art Fair, Mick Jenkins, TRANSFER Gallery, Ann Hamilton, The Columbus Museum of Art, de Sarthe Gallery, TCAmgmt, Diego Boneta, Rocco Castoro’s SCNR, L’Officiel, Hirmer Verlag, Kids of Immigrants, Natalia Reyes, Vogue, The Singapore Art Museum, Numéro, and Pope.L.

(Capabilities)

(01)

Strategy

Research and development of multimedia, multivoice, and multichannel strategies and tactics for marketing and communications

(02)

Brand Direction

Lead teams of writers, video directors, photographers, designers, and artists to make poignant, powerful, and sometimes provocative digital media assets for branding, campaigns, and everyday content marketing

The Pioneers: Capabilities Deck

(03)

Management

Web, email, and social media management and ongoing creative and intellectual labor for partners with strong aesthetic and cultural overlaps with The Pioneers

(04)

Consulting

Guidance for crafting a vibrant, cohesive, and relevant digital presence coupled with business operations and a cross-platform distribution plan

(05)

Publishing

Regular contributions to well established serial publications, and self-publish our E-Zine sent to 70k+ people in art, fashion, beauty, film, entertainment, music, architecture, literature, design, and advertising

Curator: Narrative Fieldwork

(06)

Hyperlink Film

An ongoing series of micro-films, unfolding in the Theater of the Absurd—a string of moments bound by the futile, tender urge to make sense of life as it’s being lived.

Vera Maurina Press: NetDreams

On finding a footing