| EPISODE 1: MEDIUM: IN MEDIAS RES || A.1: EPHEMERA |

Film Essay

Medium: In Medias Res opens in medias res, posing a speculative inquiry: What if the art gallery were to appropriate the operational strategies and structural logic of a fashion agency? This proposition is not merely logistical but conceptual, inviting a reimagining of the gallery’s role—not as a passive vessel of aesthetic contemplation, but as an active participant in systems of branding, visibility, and circulation more commonly associated with the fashion world. In doing so, the collage series destabilizes disciplinary boundaries, examining how modes of production, representation, and desire operate across both fields.

Act

Act 1: Ephemera | Agile Cinema® adapts the iterative logic of agile development—originally devised for software as a means of producing, testing, and evolving minimum viable forms—to the domain of moving image and cultural production. Here, the methodology is not merely transferred but transformed: applied not to code, but to hybrid media that fluidly traverses fiction and non-fiction, fantasy and document, poetic speculation and pragmatic strategy. Agile Cinema® does not rigidly differentiate between art and commerce, but rather explores the elasticity of media across contextual thresholds—where meaning is not fixed, but activated differently in each deployment. A single visual element—say, a collage—might circulate as a cinematic artifact embedded in a fictional narrative, a symbolic prop in a thriller, a branded campaign image for a cultural institution, a commercial artwork on a gallery wall, a building-scale installation, or a viral post on a social media feed. Each manifestation repositions the work, not through duplication, but through contextual re-inscription. This promiscuity of form and function—media-as-ephemera—situates Agile Cinema® within both the fine and applied arts, collapsing boundaries between disciplines, platforms, and publics. It articulates a model of art-making attuned to the logics of circulation, where ideas are less anchored in medium than in their migratory potential: always in motion, always in translation, always in dialogue with their surroundings. In this way, Ephemera inaugurates the Agile Cinema® project as a site of responsive, iterative, and relational cultural production.

Information

Double-Sided Collages | 4 x 4″ | 8 x 8" | 20 x 20" | 36 x 36"

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