Ep.1: Medium: In Medias Res. The project enters through the side door of fashion. What if the gallery acted not as an archive but an agency? Not a white cube, but a showroom of desires? This episode imagines the visual artifact as a campaign: styled, distributed, composed for circulation. The collage becomes lookbook. The image becomes asset. Aesthetic becomes tactic. By hijacking the codes of fashion—its rhythms of novelty, styling, visibility—the work repositions the gallery not as passive display but as active operator within the economies of attention. This is media not shown, but launched.