Act 1: Ephemera | Agile Cinema® adapts the iterative logic of agile development—originally devised for software as a means of producing, testing, and evolving minimum viable forms—to the domain of moving image and cultural production. Here, the methodology is not merely transferred but transformed: applied not to code, but to hybrid media that fluidly traverses fiction and non-fiction, fantasy and document, poetic speculation and pragmatic strategy. Agile Cinema® does not rigidly differentiate between art and commerce, but rather explores the elasticity of media across contextual thresholds—where meaning is not fixed, but activated differently in each deployment. A single visual element—say, a collage—might circulate as a cinematic artifact embedded in a fictional narrative, a symbolic prop in a thriller, a branded campaign image for a cultural institution, a commercial artwork on a gallery wall, a building-scale installation, or a viral post on a social media feed. Each manifestation repositions the work, not through duplication, but through contextual re-inscription. This promiscuity of form and function—media-as-ephemera—situates Agile Cinema® within both the fine and applied arts, collapsing boundaries between disciplines, platforms, and publics. It articulates a model of art-making attuned to the logics of circulation, where ideas are less anchored in medium than in their migratory potential: always in motion, always in translation, always in dialogue with their surroundings. In this way, Ephemera inaugurates the Agile Cinema® project as a site of responsive, iterative, and relational cultural production.
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